Digital Shadows

Who owns your data?

What happens when your digital shadow takes shape: tangible, interrogative, observant?

Artists: René Mayrhofer (AT), Philipp Hofer (AT), Laura Poulbot (FR), Airan Berg (AT), Andrea Hummer (AT), Ilona Roth (DE/AT), Linda Huber (AT), Gisela Klammsteiner (AT), Sara Koniarek (AT), Simon Sharkey (GB), Valerio Iurato (IT), Doris Roth (DE), Alina Lugovskaya (UA/RU), Selina Nowak (AT), JeanClaude Grieco (AR/AT), Florian Böttcher (AT), Ethem Saygieder-Fischer (AT), Marie Birner (Couch)

Digital Shadows confronts visitors with their digital self – copied, measured, analyzed. An experiment on data power, visibility, and control in the digital age.
— Digital Shadows Team

Digital Shadows invites the participants to experience questions of digital and physical identity, data security, and control. In immersive zones woven with choreographic elements, visitors encounter themselves mirrored, copied, measured and simultaneously lose themselves in a system that knows more about them than they intend to reveal. Between play and analysis, concealment and transparency, a reflection emerges on identity in the age of facial recognition, deepfakes, and algorithmic profiling. How does one fool a camera? How visible do I want to be? Who owns what I leave behind, and who profits from it? This experiment is a collaborative endeavor between science and art, making power, visibility, and self-determination in digital space tangible. Through an exploration of digital materiality and algorithmic intelligence, a sometimes absurd, always immediate reflection unfolds on our role in data-driven worlds until we face our digital dilemma, and the choice is still ours to make.

Play our game
Ever wandered through Linz with the aim to find (hidden) cameras? Well, if you are that kind of person than our 'Discover cameras' game will be ideal for you! Find out more
Registration for Find Your Perfect Partner
Digital Shadows invites you to explore pressing questions about digital and physical identity, data security, and control in an immediate and tangible way. In immersive zones with choreographic elements, you encounter reflections, copies, and measurements of yourself—while at the same time losing yourself in a system that knows more about you than you may wish to reveal. Between play and analysis, between concealment and disclosure, an intense reflection emerges on identity in the age of facial recognition, deepfakes, and algorithmic profiling. How can one deceive a camera? How visible do I want to be? Who owns my digital traces—and who benefits from them?

This experiment, a collaboration between science and art, makes power structures, visibility, and self-determination in digital spaces tangible. In engaging with digital materiality and algorithmic intelligence, an at times absurd yet always immediate mirror of our role in data-driven worlds unfolds—until we face our own digital dilemma, with the decision still in our handsRegister now â†—️

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Scientific background